David Brooks offers the best explanation I've ever seen as to why Hillary Clinton's favorability ratings are so low.
I would begin my explanation with this question: Can you tell me what Hillary Clinton does for fun? We know what Obama does for fun — golf, basketball, etc. We know, unfortunately, what Trump does for fun.
In a "sharing" society where we share our cars on Uber, our homes on Airbnb and we overshare on Facebook, Hillary should open up and share a little more about her family life and her personal interests and hobbies. After all, it's not 2008 and being "likable enough" didn't cut it then and won't cut it now.